Working at Uber as a freelance production designer gave me the opportunity to contribute my skills to their marketing campaign for their official IPO launch. The campaign is a tribute to their drivers and contributors who have "changed the way the world moves", putting the spotlight on the people making Uber's vision possible.
My role is to create static assets for OOH digital billboards that went on display around the world particularly in Toronto, London, Great Britain, Mexico, Australia, Brazil, India, Saudi Arabia, and across the US—Los Angeles, New York, San Francisco and Boston. I am also responsible for creating static and motion banners for Uber's social media platforms and supported some of their print assets for publications.
During the project, I've had the chance to internalize the Uber brand guidelines and design thinking, and implement them in my designs. I worked closely with a team of talented project managers, creative directors, marketing managers and other designers in a very fast-paced environment, under tight deadlines, to make sure all content and imagery is legally approved and licensed, and conforms with different countries' cultural beliefs. This project also required extra special attention to detail specifically in file naming conventions and accurate image specifications to ensure that all image assets are handed over to their respective external parties properly.
